USANA HEALTH SCIENCES Business Summary

USANA Health Sciences Inc. (USNA) operates a diversified health and wellness business model primarily driven by direct selling and an expanding omnichannel direct-to-consumer (DTC) strategy. The company generates revenue through three primary business units: its legacy Core Nutritional segment, which utilizes a global network of independent Brand Partners; Hiya, a high-growth DTC children’s wellness brand; and Rise Wellness, which focuses on retail-distributed nutrition products like Protein Pop. USANA is currently pivoting from a traditional multi-level marketing (MLM) structure toward a hybrid model that includes significant retail partnerships with major outlets such as Costco and Target to diversify revenue streams beyond its core Asian and North American markets. In the competitive landscape, USANA contends with industry giants like Herbalife, Nu Skin Enterprises, Nature's Sunshine Products, and Medifast, positioning itself as a premium, science-based provider with a focus on pharmaceutical-grade manufacturing and cellular nutrition. The company was founded in 1992 by Dr. Myron Wentz, an acclaimed microbiologist and immunologist who remains Chairman Emeritus and a principal shareholder. In January 2026, Kevin Guest returned to the role of Chief Executive Officer while maintaining his position as Chairman of the Board, spearheading a strategic shift toward technology modernization and retail expansion. The executive leadership team includes G. Douglas Hekking as Chief Financial Officer, Walter Noot as Chief Operating Officer, and Peter Benedict as Chief Information Officer, alongside Chief Science Officer Dr. Kathryn Armstrong and Chief Commercial Officer Brent L. Neidig. USANA’s governance is supported by a board featuring Lead Independent Director Gilbert A. Fuller and notable institutional backing from major investors including BlackRock, Vanguard, and Renaissance Technologies.