Versus Systems Business Summary

Versus Systems Inc. (VS) operates a multi-layered business model centered on gamification and rewarded advertising, generating revenue through software licensing, professional consulting services, and custom development fees. A primary growth driver is its strategic licensing agreement with ASPIS Cyber Technologies and a 50:50 revenue-sharing partnership with LiftMedia to deploy interactive Digital Out-of-Home (DOOH) engagement platforms across European markets. The company’s core product suite includes the XEO in-venue engagement platform, the Filter Fan Cam for augmented reality, and the Winfinite mobile rewards engine. Versus Systems competes directly with interactive entertainment and gamification firms such as Skillz Inc., PLAYSTUDIOS, Inc., Gaxos.ai Inc., and TruGolf Holdings, positioning itself as a niche provider of real-world prizing and fan engagement tools for sports teams, venues, and global advertising agencies. The company was founded by Matthew Pierce and Brandii Grace, with Pierce previously serving as CEO before transitioning to a founder role. As of February 2026, the leadership team is headed by Chief Executive Officer and Principal Financial Officer Luis Goldner, a seasoned executive who previously led Intralot do Brazil and Trust Impressores. Technical operations are directed by Chief Technology Officer Alex Peachey, who has led the architecture of the company’s Elixir-based Winfinite platform since 2016. The board is chaired by Juan Carlos Barrera, a former director at Prudential Financial, and includes independent directors David Catzel, an alumnus of Microsoft and Intel Capital, and Aric Spitulnik. Notable institutional backing includes positions from Citadel Advisors, Renaissance Technologies, and DRW Securities.