WEBUY GLOBAL Business Summary

Webuy Global Ltd (WBUY) is a community-centric social e-commerce retailer that generates revenue primarily through a "group buy" transaction model across Southeast Asia. The company’s platform leverages a network of community "Group Leaders" who aggregate consumer demand to secure bulk-purchase pricing on a variety of goods, which Webuy fulfills via its integrated supply chain. Business operations are categorized into two core segments: Grocery, encompassing fresh produce, food, and beverages; and Travel, which offers packaged tours and AI-integrated travel devices. Positioned as a niche social commerce player in the Singaporean and Indonesian markets, Webuy competes with other small-cap e-commerce and retail firms such as Jowell Global (JWEL), Maison Solutions (MSS), and iPower (IPW), differentiating itself through its high-touch community distribution and focus on essential consumer staples. The company was co-founded in 2018 by Bin "Vincent" Xue, Ilay Yulish, and Gin Loo, with Xue serving as the current Chief Executive Officer and Chairman. Xue’s background includes significant e-commerce experience at Alibaba and as a co-founder of Ezbuy. The leadership team was recently restructured in October 2025, appointing Youyi Zhang as Chief Financial Officer and transitioning Catherine Phang Ai Lian to Chief Operating Officer to enhance financial oversight and operational efficiency. Lei Liu continues to lead the company's digital strategy as Chief Technology Officer. Webuy’s growth has been supported by prominent institutional investors including Rocket Internet, Global Founders Capital, and Wavemaker Partners. The board is further strengthened by independent director Amanda Guo Jie, a financial veteran with nearly 20 years of experience at firms such as Deloitte, who currently chairs the audit committee.