Company information
- Ticker
- XONI
- Country
- United States
- Sector
- Communication Services
- Industry
- AdTech
Xtreme One Entertainment Business Summary
Xtreme One Entertainment, Inc. (OTCQB: XONI) is a diversified media and live-event sports holding company that operates as a premier developmental platform for professional mixed martial arts (MMA). The company generates revenue through a multi-channel model encompassing live event ticket sales, global media distribution via pay-per-view (PPV) and streaming partnerships with Fandango, TrillerTV, and beIN Sports, and the licensing of its Xtreme Fighting Championships (XFC) brand and intellectual property. Its primary business segments include Media, Live Sports, and Event Marketing, bolstered by the late-2025 acquisition of Borroka Promotions to consolidate regional MMA assets and expand its West Coast footprint. XONI competes directly with major organizations such as the UFC (TKO Group), Professional Fighters League (PFL), and ONE Championship, positioning itself strategically as the "minor league" equivalent to the NBA’s G-League by focusing on the discovery and development of emerging athletic talent. The company is led by a high-pedigree executive team that architected its 2023 strategic pivot into sports entertainment, featuring Chairman Jeff Lambert, a 30-year investor relations veteran and founder of Lambert Global, and President Chris Defendis, who previously held senior leadership roles at WWE and HBO/Warner Media. The operational leadership includes XFC Global COO Randel Aleman, an experienced MMA promoter and agent. XONI’s governance is supported by a world-class Board of Directors that includes UFC Hall of Famer Robbie "Ruthless" Lawler, WWE Superstar Ettore "Big E" Ewen, and Fox Sports reporter Jenny Taft, alongside institutional-grade executives like Hiram Jackson (Real Times Media) and Jose Lozano (Gravity Global). The company recently strengthened its capital position through a $25 million Regulation A offering and strategic partnerships with DealMaker Securities to fuel its multi-sport expansion strategy.