Zhibao Technology Business Summary

Zhibao Technology Inc. (ZBAO) operates as a leading InsurTech provider in China, pioneering a 2B2C ("to-business-to-customer") digital embedded insurance model. The company generates revenue primarily through commissions from digital insurance brokerage services and service fees from its Managing General Underwriter (MGU) operations, while recently expanding into reinsurance via its Zhibao Labuan subsidiary. Its business is segmented into proprietary digital insurance solutions—integrated into the existing customer engagement matrices of over 2,400 B-channel partners—and specialized medical insurance underwriting through its Zhibao Yingshi joint venture. Zhibao competes directly with major players such as ZhongAn Insurance, Huize Holding, FWD, and AIFU Inc., maintaining a dominant market position as the top-ranked provider in China’s 2B2C digital insurance brokerage sector by market share. The company was founded by Chairman and CEO Botao Ma, a veteran of the Chinese insurance industry with a decade-long leadership background at Ping An Property & Casualty. The executive leadership team includes Chief Financial Officer Yuan Wen Xia, formerly of PwC and Louis Vuitton; Chief Operating Officer Xiaowei Le, who brings over 25 years of experience from Sunshine Insurance and Bohai Property Insurance; and Chief Marketing Officer Xiao Luo. Recent strategic appointments also include Guangtong Ren as Chief Actuary to oversee the firm's expanding reinsurance and risk management capabilities. Zhibao is backed by notable institutional investors, including Dedao Trust Limited, Beijing Koala Kunlu Internet Industry Investment Fund, and Shenbao Limited Partnership, reflecting strong capital support for its intelligence-driven technology roadmap.