DirectBooking Technology Co. Business Summary

DirectBooking Technology Co., Ltd. (ZDAI), formerly Primega Group Holdings Limited, operates as a specialized subcontractor in Hong Kong’s construction and logistics sector while aggressively pivoting toward an AI-native hospitality ecosystem. The company generates the majority of its revenue through its Soil and Rock Transportation segment, which handles the loading and hauling of excavated materials, and its Miscellaneous Construction Works segment, which provides excavation and lateral support (ELS) and bored piling services. Additionally, the firm engages in diesel oil trading to support its capital-intensive fleet operations. As of early 2026, ZDAI is transitioning its business model to include technology-enabled solutions, specifically an AI-driven hotel booking platform and a digitalized baijiu distribution network. In the competitive landscape, ZDAI contends with construction-focused peers such as JFB Construction, Shimmick, and United Homes Group, while its technological pivot places it in the peripheral orbit of platform giants like Grab Holdings. The company currently occupies a niche position as a small-cap industrial player attempting to de-risk its traditional revenue base through high-margin digital transformation. The company is led by Executive Chairman and CEO Yu Tan, who assumed leadership in April 2025 to oversee the firm’s strategic rebranding and technological integration. The executive team includes Chief Financial Officer Liu Wei and Chief Technology Officer Zhao He, the latter of whom brings extensive software engineering pedigree from roles at The MathWorks and various technology subsidiaries. ZDAI’s recent strategic shift is underscored by a high-profile investor base that includes Yao Jinbo, Chairman and CEO of 58.com Group, and Wang Donghui, Founding Managing Partner of Amiba Capital. Furthermore, the company has established a deep strategic alliance with Li Daxue, a former JD.com Senior Vice President and founder of DeepYou Digital, to co-develop its next-generation AI booking infrastructure. This leadership and investor group reflects a concerted effort to move the company beyond its 2022 founding roots in construction logistics toward a diversified, technology-first enterprise.