Zevia PBC Business Summary

Zevia PBC (ZVIA) operates as a high-growth beverage company specializing in the development and distribution of zero-sugar, clean-label products sweetened with stevia. The company generates revenue through the sale of its non-alcoholic beverage portfolio—primarily soda and energy drinks—across a diverse retail network including grocery, mass-market, warehouse clubs, and e-commerce channels. Utilizing an asset-light business model, Zevia outsources manufacturing to third-party co-packers while maintaining a mission-driven status as a Certified B Corporation. As of early 2026, the company has strategically narrowed its focus by phasing out its organic tea line to prioritize core soda growth and national distribution expansion, such as its 2026 rollout into Costco. Zevia competes directly with Celsius Holdings (CELH), Keurig Dr Pepper (KDP), National Beverage Corp. (FIZZ), and The Vita Coco Company (COCO), positioning itself as the premium, "radically real" alternative in the zero-sugar segment with a higher gross margin profile than traditional food processors. Originally founded in 2007 by Derek Newman, Ian Eisenberg, and Jessica Newman, the company was later scaled by former CEO Paddy Spence, who remains a significant figure in its history. The current leadership team is headed by President and CEO Amy Taylor, a 20-year veteran of Red Bull North America, and Executive Vice President and CFO Girish Satya, who brings over two decades of financial and operational expertise. Other key executives include Bill Williamson (SVP of Operations and Chief Supply Chain Officer) and Alfred Guarino (SVP of Sales and Chief Commercial Officer). The company’s governance was recently bolstered by the appointment of Andrew Ruben, a former Walmart executive, as Chair of the Board in February 2026, alongside the addition of Suzanne Ginestro, Chief Marketing Officer of Califia Farms, to the Board of Directors.