Da Lue Business Summary

Da Lue International Holding Co., Ltd. (4804.TWO) operates an integrated "one-stop" wedding service model, generating revenue through high-ticket transaction fees from wedding banquets, professional photography, and event planning, alongside recurring service fees from its hotel management segment. The company’s primary business units include the Victoria Wedding Plaza for banquets and the Charmance brand for high-end photography, with operations historically concentrated in the Shanghai and Xi’an regions of Mainland China. As of March 2026, the company is actively diversifying its revenue streams by expanding into the Taiwanese e-commerce sector through strategic acquisitions and partnerships. In the competitive landscape, Da Lue contends with specialized wedding service providers such as Tianshi and Gallop Wedding, as well as the dedicated wedding divisions of luxury hospitality groups like Marriott International and Shangri-La. While once a dominant regional player, Da Lue currently occupies a turnaround position in the market, leveraging digital platform integration to stabilize its financial performance. The company’s leadership underwent a significant restructuring in early 2026 to address governance and operational challenges. Following the resignation of former Chairperson Shuo-Hsien Hsu, Hui-Ming Tsai was appointed as Chairperson in January 2026, bringing a background as Vice President of Sanyang Industrial Co., Ltd. Simultaneously, He-Ying Chen, previously the Marketing Director at Minjie Information Co., Ltd., assumed the role of President to spearhead the firm’s digital transformation. The executive team is supported by General Manager Yu-Ping Chang, who has overseen operations since late 2024, while the company was founded by Liang Wei-qiang to capitalize on the burgeoning middle-class wedding market. The board of directors has seen a high turnover rate of approximately 80% in the current term, reflecting a shift toward institutional representatives focused on debt restructuring and the execution of a March 2026 Letter of Intent to secure control over a Taiwan-based e-commerce platform.