FENG TAY ENTERPRISES Business Summary

Feng Tay Enterprises Ltd (9910.TW) operates as a premier global contract manufacturer specializing in athletic footwear, generating the vast majority of its revenue through the high-volume production and sale of sports shoes for international brands. The company’s business is primarily divided into two segments: Footwear Manufacturing and Sales, which accounts for over 95% of turnover, and a secondary segment focused on investment holding and the retail of sporting goods. As a long-standing strategic partner for Nike, Inc., Feng Tay distinguishes itself through a high-density manufacturing model and proprietary automation technologies, often earning the industry moniker "the TSMC of footwear." In the competitive landscape, it contends with major peers such as Pou Chen Corporation, Yue Yuen Industrial Holdings, and Stella International, maintaining a dominant market position by focusing on premium, technically complex performance footwear rather than low-margin mass-market products. Founded in 1971 by Chou-Hsiong Wang, the company remains under the strategic guidance of the founding family and a seasoned executive team. The current leadership is headed by Chairman Richard Chien-Hung Wang, the founder's son, who has been with the group since 1994, and CEO/President Jeffrey Chao-Chi Chen, who joined in 1993 and possesses over three decades of expertise in production management and technical operations. Key technical leadership is provided by Shih-Chung Yeh, General Manager of the Group Technology Division, while Li Chin Chen serves as the Director of Finance (CFO). The board of directors features notable industry pedigree, including Michael Yi-Hua Chung, a former high-ranking executive at Hon Hai Precision Industry (Foxconn) who oversaw the iPhone business. As of February 2026, the company remains a staple for institutional investors, recently transitioning into the MSCI Global Small Cap Index following a periodic rebalancing of Taiwan's equity weightings.